WEBSITE MARKETING ARTICLES

For your web site to be successful, generating the best traffic and client conversions, it's always wise to consider the marketing aspects you likely haven't been told about.

Adding Yahoo & Bing Value

Beyond Google - The Value Of Adding Yahoo & Bing - Part 1
While it's true that the majority of search clickthrough traffic will come from the SE giant Google, it's amazing that so many people (and even a lot of SEO companies) seem to automatically dismiss the other main search engines such as Yahoo and Bing.

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Search Engines Cost Effective Value

Beyond Google - The Value Of Adding Yahoo & Bing - Part 2
When a site is optimized properly to keep the wider range of search engines happy, rather than placing all your eggs in one basket to feed a single specific search engine, you can gain good ranking placements in almost all of them.

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Direct Search Engine Site Submissions

Beyond Google - The Value Of Adding Yahoo & Bing - Part 3
While it's true that search engines may eventually discover your website if you let them track it down on their own, that doesn't necessarily mean it will be fully indexed -- or even at all. Taking the process a step further, it also means you may not have as big of a ranking priority as your site might deserve.

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Ranking In The Minor Search Engines

Beyond Google - The Value Of Adding Yahoo & Bing - Part 4
Just as it's so easy to overlook the value of being included in Yahoo and Bing instead of solely focusing on Google; it's just as easy to forget there are so many smaller search engines as well. Granted, their usage by searchers is minimal compared to the main three, but are you aware that you may be included and ranked in them simply because you're indexed in the main ones?

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SEO For Highly Competitive Industry Websites

A common misconception regarding anticipated time and costs for SEO is when the client’s target market is extremely saturated with competition. While some SEO companies may tell you it will cost more and take longer to achieve ranking gains, in truth the competitiveness of the industry is not all that relevant when SEO is done properly

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Does Facebook Really Suit Your Market

Who exactly should be using Facebook to promote their company, products, and services? While there really isn’t a wrong answer, there are some company considerations which can result in better responses than others.

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Facebook Marketing Factors

So if everyone says you need your own company Facebook page, why shouldn't you rush out to make sure you get your share of the website traffic promise land? There are a lot of considerations which all the hype promotions don't fully explain, including the all-so-important Return on Investment

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